Christian Cipriani | Miami Copywriter

Not Writing Here Anymore

I'm not really posting new work to MiamiCopywriter anymore. Please visit my other sites to stay up-to-date with my advertising work.

My Company's Blog

The Agency Collective Main Site

As always, if you're interested in talking with me about work, you can find my documents on Scrib, add me on networks like LinkedIn and Facebook or just send me an email.

Thanks,
Christian

The Agency Collective - Company Overview

The Agency Collective just issued a new PDF of its company services and portfolio. Download a copy and pass to friends and colleagues who might be interested in our services. We provide creative direction, print design, web design, package design and general brand-building for companies interested in top-notch creative services without major ad agency overhead.

The Agency Collective - Company Overview

Most of my work is now online at Scribd, so check it out:

Video Work: Gran Melia Hotels & Resorts

This is a video for Gran Melia I worked on with LGD Communications. Beyond co-writing the script, I was involved in the storyboard and editing processes from start to finish.

Click here to watch the video in High-Res

Gran Melia Hotels & Resorts | by LGD Communications, Miami from LGD Communications on Vimeo

Credits: Chris McCauley, Christian Cipriani - Copywriters; Daniel Borst, Andy Hunt - Art Directors; Battle Media - Motion Graphics, Score, Editing
© 2009 Gran Melia/LGD Communications

Gran Melia Hotels & Resorts Launch Campaign

This is the launch campaign for Gran Melia Hotels & Resorts, a global brand of luxury hotels from Sol Melia - one of the world's leading hospitality companies. The campaign's title is "Timeless Luxury with an Avant-Garde Flair" and we tried to convey this through a juxtaposition of the classic and modern, with an unexpected flash of red in each shot. As Senior Copywriter, I kept the language elevated and concise, emphasizing company history as the bedrock of this venerable brand.

Gran Melia Hotels & Resorts Launch Campaign

Publish at Scribd or explore others: Business Brochures & Catalogs hotels resorts

what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a what it means to live well. Introducing gran melia hotels & resorts. the definitive statement of contemporary luxury from sol melia, the company that has been introducing the world to the warmth of spanish hospitality for over 50 years. Please call your travel agent or 800 33 MELIA. Book online at granmelia.com. Into the realm of luxury emerges a bold new vIsIon of Timeless luxury with an avant-garde flair C h I n a • g r e e C e • I n d o n e s I a • I ta ly • m e x I C o • P u e r to r I C o • s Pa I n • v e n e Z u e l a

Art Director: Daniel Borst; Copywriters: Chris McCauley, Christian Cipriani
© 2008-2009 LGD Communications, Inc. All Rights Reserved.

Video Work: First Fridays Portfolio Day at LGD

To generate creative connections, I helped LGD develop First Fridays. On the first Friday of each month, from 2 to 5 pm, they open the doors of their Miami headquarters for portfolio reviews. Here's a little video I shot and produced.

Video Work: LGD President Interview

This is a short HD video I shot and produced for LGD Communications, called "Talking 'It' with Len Dugow of LGD, Miami's Best Ad Agency" (subtle, right?). The motion graphics and Gran Melia brand segments were done by third-party designers. It's an interview with Len Dugow, President & Creative Director, discussing the company's work and philosophy.

Video Work: LGD Company Teaser

This is a teaser video we just finished touting LGD's agency capabilities, all built around the "it" campaign. Enjoy, and go here to read more about the campaign...

Branding for Ad Agencies

A lot of my work lately has involved branding ad agencies. It's one of the hardest things to do for some reason. You'd think people who spend all day marketing others could easily turn the lens on themselves, but not so. Both of these projects were a blast
.

LGD Communications (New website plus IT Campaign)

Image Factory (Website rewrite)

Hotel De Soleil Art Basel Invitation

Christian Cipriani, Copywriter; Eduardo Monseratte, Art Director
© 2008 LGD Communications, Inc.

Part of the ongoing branding effort for Hotel De Soleil South Beach is event PR. This is a two-sided invitation we wrote and designed for an exhibition/party the hotel held during Art Basel Miami Beach 2008.

HotelDeSoleilInvite

Publish at Scribd or explore others:

Gran Melia Flagship Brochure

Christian Cipriani, Chris McCauley, Copywriters; Daniel Borst, Art Director
© 2008 LGD Communications, Inc.

The flagship brochure for the global launch of Gran Melia, a premier collection of hotels and resorts from Sol Melia - the world's top resort hotel operator. LGD re-branded Gran Melia from the top down - logo, fonts, service standards, brand identity, etc. The PDF below represents a uniquely printed book that starts in the center spread and is then read in both directions, with one half on the new Shanghai hotel and the other outlining the Tenerife resort.

Get your own at Scribd or explore others: Travel Vacations luxury resort luxury hotel

eRelease: Palladium Website Launch

This eRelease announcing the launch of our client's revamped trade website appeared on Google News and many other press syndicates. I did all the writing for the site and helped direct its design and navigation. Likewise, I wrote all promotional materials that generated a huge spike in web traffic.

Christian Cipriani, Copywriter; Paola Wolowitz, Art Director/Programmer
© 2008 DJS Marketing Group, Inc.

newsitereleasePAI - Upload a Document to Scribd

Press Release: Palladium Heats Up Vegas

This is an example of my press release work. The agency handled all of this client's branding and communications work, but PR is an extra dimension most ad agencies don't offer. The release was picked up by dozens of publications internationally.

Credits: Christian Cipriani, Copywriter; Tom Oliver, Art Director
© 2008 DJS Marketing Group. All rights reserved.

Palladium Heats Up Vegas - Upload a Document to Scribd

Ocean Cay Creative Brief

Creative brief supporting a pitch for Ocean Cay, a classic hotel-condominium proposed for Pompano Beach, Florida. A brief like this communicates the spirit and purpose behind the creative; great art direction will sell itself, but most agencies produce good-very good work, and it's writers who close the sale. The pitch was a success - the property's development wasn't.

Credits: Christian Cipriani, Copywriter; Andy Hunt, Art Director.
© 2007 LGD Communications, Inc. All Rights reserved.

Ocean Cay Creative Brief - Upload a Document to Scribd

RCRS Rebranding

Rebranding and national ad campaign for Related Cervera Realty Services - Miami's most successful real estate firm. This ad sparked a campaign that's been in circulation for a year now, helping RCRS remain competitive in a difficult market.

Credits: Christian Cipriani, Copywriter; Eduardo Monseratte, Art Director.
© 2007-2008 LGD Communications, Inc.. All rights reserved.

RCRS Rebranding (Launch Campaign) - Upload a Document to Scribd

New World Tower Ad Proposal

Ad campaign proposal for New World Tower, a high-tech office tower in Downtown Miami.

Credits: Christian Cipriani, Copywriter; Andy Hunt, Art Director.
© 2007 LGD Communications, Inc. All rights reserved.

New World Tower - Upload a Document to Scribd

Hawks Cay Resort (National Launch Campaign)

Launch ads for the rebranded Hawks Cay, a highly anticipated luxury resort on Duck Key, in the Florida Keys. Opened Winter 2008, ads appeared nationally.

Credits: Christian Cipriani, Chris McCauley, Copywriters; Eduardo Monseratte & Andy Hunt, Art Directors.
© 2007-2008 LGD Communications, Inc. All rights reserved.

Hawks Cay Resort Launch Ads - Upload a Document to Scribd

Calypso by Caribbean Brochure

Calypso by Caribbean brand book, housed in a high-end box and sent to select buyers. Caribbean is one of Miami Beach's most renowned luxury condominium properties, and Calypso is a brand we developed to market their most pretigious residences.

Credits: Christian Cipriani, Copywriter; Renee Fernandini, Art Director.
© 2007-2008 LGD Communications, Inc. All rights reserved.

Calypso by Caribbean Brochure - Upload a Document to Scribd